Privacy Policy
Last Updated: October 16, 2026
Welcome to New England Uncovered, located at https://newenglanduncovered.com/.
At New England Uncovered, we believe planning your next adventure should be easy, inspiring, and enjoyable. We also believe your personal information deserves to be treated with care.
This Privacy Policy explains how New England Uncovered (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our website, subscribe to our newsletter, download travel resources, or use our trip-planning tools.
This policy applies to New England Uncovered. Third-party websites and services linked from our content may have their own privacy policies.
1. Information We Collect
We may collect information you voluntarily provide and information collected automatically when you visit our website.
Information You Provide
You may provide personal information when you:
- Subscribe to our newsletter or email updates.
- Download free travel guides, checklists, or itineraries.
- Contact us through email or a website form.
- Participate in surveys, giveaways, or promotions, when offered.
- Submit feedback or questions about destinations and travel planning.
- Create an account or use personalized planning features, if available.
This information may include your name, email address, travel preferences, and any additional information you choose to provide.
Information Collected Automatically
When you visit New England Uncovered, we and our service providers may automatically collect information including:
- IP address and approximate geographic location.
- Browser type, device type, and operating system.
- Pages visited and time spent on the website.
- Referring websites and traffic sources.
- Interactions with website content, links, and planning tools.
- Cookies, device identifiers, and similar tracking information.
We use this information to operate the website, improve our content, understand visitor interests, and support our business activities.
2. How We Use Your Information
We may use information to:
- Operate, maintain, and improve New England Uncovered.
- Deliver newsletters, downloadable guides, and requested resources.
- Respond to questions and inquiries.
- Recommend relevant destinations, activities, and itineraries.
- Provide interactive trip-planning features.
- Understand website traffic and visitor engagement.
- Measure affiliate referrals and advertising performance.
- Maintain website security and prevent misuse.
- Comply with applicable legal obligations.
We will provide additional notice or obtain consent for other uses when required by law.
3. Cookies and Tracking Technologies
New England Uncovered and its third-party service providers may use cookies, pixels, tags, and similar technologies.
These technologies may help us operate the website, measure traffic, remember preferences, and support advertising or affiliate marketing.
Cookies may fall into the following categories:
Essential Cookies: Support necessary website functionality and security.
Analytics Cookies: Help us understand how visitors use our website.
Advertising Cookies: May support advertising delivery, measurement, and personalization when advertising services are enabled.
Preference Cookies: May remember visitor settings and trip-planning preferences.
You can manage or delete cookies through your browser settings. Additional choices may be available through privacy controls provided on our website.
Where applicable law requires consent for non-essential tracking, such technologies are subject to those requirements.
Disabling certain cookies may affect some website features.
4. Website Analytics
New England Uncovered may use analytics services, including Google Analytics if enabled, to understand website traffic and visitor engagement.
Analytics providers may collect information such as pages visited, referral sources, browser and device details, approximate location, and website interactions.
These services help us identify popular content and improve the experience of planning New England adventures.
For information about Google’s privacy practices, visit:
Google also offers an Analytics Opt-out Browser Add-on, where supported:
Analytics tracking may be subject to consent requirements under applicable law.
5. Email Newsletters and Substack
New England Uncovered uses Substack to publish and distribute newsletter content.
When you subscribe, Substack may process information including your email address, name if provided, subscription preferences, and newsletter engagement information.
We use this information to:
- Deliver requested newsletter content.
- Share travel ideas, destination guides, and updates.
- Provide access to free subscriber resources.
- Manage subscriptions and communications.
- Understand newsletter engagement and improve our content.
You can unsubscribe at any time using the unsubscribe link included in newsletter emails or manage your subscription directly through Substack.
For more information about Substack’s privacy practices, visit:
6. Free Downloads and Travel Resources
New England Uncovered may offer free downloadable travel guides, checklists, itineraries, and other resources.
Some resources may be available directly from the website, while others may be offered in connection with a newsletter subscription.
If you provide your email address to receive a resource, we may use it to deliver the requested material and, where you have agreed or another lawful basis applies, send related newsletter communications.
We do not require visitors to provide sensitive personal information to access our general travel content.
7. Interactive Trip Planner and Adventure Finder
New England Uncovered is developing interactive travel-planning features, including the Adventure Finder.
These tools may allow visitors to select preferences such as:
- Preferred destinations and New England states.
- Travel seasons and trip length.
- Outdoor activities and interests.
- Hiking difficulty and adventure preferences.
- Travel styles and accommodation preferences.
- Preferences for quieter destinations or less-crowded experiences.
Information entered into these tools may be used to generate customized trip recommendations and itineraries.
Depending on how the tools are implemented, preferences may be processed within your browser, transmitted to our website or a service provider, or stored when you choose to save a trip.
If we introduce saved itineraries, personal collections, or account-based planning features, additional information may be collected to operate those services.
We will update this Privacy Policy as necessary before introducing new features that materially change how personal information is collected, stored, or shared.
Please avoid entering sensitive personal information into trip-planning tools.
8. Affiliate Marketing and Travel Recommendations
New England Uncovered may participate in affiliate marketing programs involving accommodations, outdoor equipment, travel services, tours, and other travel-related products.
Some links on the website may be affiliate links.
When you click an affiliate link, the retailer, booking platform, or affiliate network may use cookies or similar technologies to track referrals and purchases.
We may earn a commission from qualifying purchases at no additional cost to you.
Purchases and reservations through affiliate links generally take place on third-party websites. Those businesses independently manage their checkout processes, reservations, and payment information.
Affiliate partnerships help support New England Uncovered and the creation of free travel resources.
9. Advertising and Sponsored Content
New England Uncovered may display advertising or publish sponsored content.
If third-party display advertising is enabled, advertising providers and their partners may use cookies and similar technologies to collect information for advertising delivery, measurement, and personalization.
Certain advertising-related disclosures may constitute the sale or sharing of personal information under applicable privacy laws.
Sponsored content and material brand relationships will be disclosed where required.
If a display advertising network is added, this policy will be updated to identify the provider and include any required advertising privacy notices and choice mechanisms.
10. Paid Subscriptions and Digital Resources
New England Uncovered may offer paid newsletters, printable itineraries, travel-planning resources, or other digital products.
Payments and subscriptions may be processed through third-party platforms such as Substack or other external checkout providers.
Those providers may collect information needed to process transactions, including names, email addresses, billing information, and payment details.
We do not ordinarily receive complete payment card details from purchases processed entirely by independent third-party payment providers.
If we introduce direct website checkout or account-based paid features, we will update this policy to reflect the information collected and the services involved.
11. Contact Forms and Reader Communications
If you contact us through email or a website form, we may collect your name, email address, and the information included in your message.
We use this information to respond to inquiries, answer questions, communicate about collaborations, and provide requested assistance.
Technical information may also be collected for security and spam prevention.
12. Social Media and Embedded Content
New England Uncovered may link to or embed content from third-party platforms, including Facebook, Instagram, Pinterest, and YouTube.
Embedded content may behave similarly to content viewed directly on the third-party platform.
These providers may collect information about your device, online activity, and interactions through cookies or similar technologies.
Their collection and use of information are governed by their own privacy policies and applicable agreements.
13. How We Share Information
We may disclose personal information to third parties that help operate our website and provide services.
These may include:
- Website hosting and security providers.
- Analytics and website performance providers.
- Email newsletter and subscription services.
- Affiliate marketing networks and travel booking partners.
- Advertising technology partners, if advertising is enabled.
- Trip-planning and website technology providers.
- Payment processors and digital product platforms.
- Legal authorities when required by law.
Certain advertising-related disclosures, if applicable, may qualify as the sale or sharing of personal information under privacy laws.
We do not directly sell our newsletter subscriber email list to third-party marketers. This does not exclude advertising-related disclosures described elsewhere in this policy.
14. Data Retention and Security
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, subject to applicable legal obligations.
Retention periods may vary depending on the information collected, services involved, and legal or operational requirements.
If saved trip-planning features are introduced, information associated with those features may be retained as needed to provide the requested functionality.
We use reasonable administrative and technical safeguards to help protect personal information under our control.
However, no method of internet transmission or electronic storage is completely secure.
15. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have rights to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Withdraw consent where processing relies on consent.
- Object to or restrict certain processing activities.
- Request a portable copy of certain information.
- Opt out of certain sales, sharing, or targeted advertising.
- Appeal certain denied privacy requests where provided by law.
To exercise applicable privacy rights, please contact us using the information below.
We may need to verify your identity before fulfilling certain requests.
Where applicable, additional privacy choices may be available through website consent or preference controls.
We will not unlawfully discriminate against visitors for exercising their privacy rights.
16. International Visitors
New England Uncovered is operated from the United States and may be accessed internationally.
Information collected through the website or its service providers may be processed or stored in the United States or other countries.
Visitors in the European Economic Area, United Kingdom, and other regions may have additional rights under applicable privacy laws.
Where required, we will identify an appropriate legal basis for processing personal information and implement safeguards for international data transfers.
17. Children’s Privacy
New England Uncovered provides travel information for a general audience, including families, but is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without any consent required by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us so we can review the situation and take appropriate action.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, services, technology, or applicable laws.
When changes are made, we will update the “Last Updated” date at the top of this page.
Where required by law, we will provide additional notice or obtain consent for material changes.
19. Contact Information
For questions about this Privacy Policy or to exercise applicable privacy rights, please contact:
New England Uncovered
Website: https://newenglanduncovered.com/
Email: [email protected]
Business/operator: Gretchen Stuppy Carlson
We will review and respond to privacy requests in accordance with applicable law.